I think there are a couple of reasons for that. I think there was a directive on the part of government to go digital. The reality is, in many cases, it's all about a lack of ROI. The private sector is very clear about ROI, and we see this with big advertisers. If they pull out of a market, they notice that because their sales go down.
With government programs and services, in many cases, there is not that clear direct linkage between investment in government advertising and the picking up of programs or services. There is a lack of measurement there.
Also, there has been a huge push for cost containment on the advertising budget, and I think we all say that digital advertising is not only cheap, but it's easy. We often hear that traditional media is harder to buy because you have to tailor your buy to the individual communities you're serving rather than push a button to Silicon Valley. There are a number of factors there.