I think we'd ask for a smart policy, really targeting who you are advertising to. As we said earlier, if seniors are reading and boomers are reading newspapers, you should be targeting to the people you want to target. If you're targeting people in rural Canada, you should be using the most appropriate medium for that.
I think what we're saying, and what we've said to government all along, is you need to know who you're targeting, and then target your advertising dollars to that. The broad brush of digital may give you lots of clicks, but is it really impacting people who need it? And I would argue, again, that when you look at broadband penetration, when you look at seniors, when you look at low-income Canadians, many of whom the government are targeting for their advertising campaigns, again filtering the targeting of those people and those groups into the advertising buy is important. So I think we're saying buy smart.