I think print advertising is still the mainstay of most small newspapers, and I would encourage you to advertise in the newspaper. Obviously it's an effective thing. Most newspapers also have a digital platform. Digital advertising is much less lucrative. The challenge of the newspaper industry is it has traded print dollars for digital cents. You get a Google ad and it's a fraction of a cent, so you have to have a lot more Google ads if you want to recover that money that you've lost in a print ad. Advertising is key, and print advertising is a real mainstay, and remains a mainstay as people continue to read print.
On October 3rd, 2017. See this statement in context.