You're talking about effective communication. Previously we had someone from the PCO here, and we were asking them about how they are measuring the response rate, and what metrics they are using. They were saying that they get about a 2% click-through rate. Do you think we're just pushing money at Facebook because it's cheaper and trendy as opposed to looking at proper response rates you might be getting at your newspapers or media outlets?
On October 3rd, 2017. See this statement in context.