There is already a robust digital ecosystem in the Canadian media. I can speak for the magazine industry I represent, but I know this also exists in many of the community papers and certainly in the dailies and other digital-only platforms. They provide Canadian content and Canadian views and perspectives. The business model itself isn't sufficient for many of these businesses. The magazines have moved into digital. They used to sell page advertising; now they're selling digital advertising. But it's not just about making that transition from one to the other. You can't run the same business off that same revenue stream. It's migrated into a very different ecosystem. The large aggregators like Google can sell a click ad at a fraction of a cent, or at a return so low that a Canadian business wouldn't be able to match it and still be viable.
What I was trying to represent is that our magazine industry is active across a full continuum. They can touch Canadians whether it's in print, on their phones, or on their laptops, and they're able to get that messaging out in a multi-pronged approach.