I could build on that. I would advocate for some specific values being put into the guidance that address a requirement for a diversity of media and forms of media being recipients of the advertising as well as some sort of assessment or benchmarking for the actual magnifier effect, the economic impact of that advertising that goes beyond just the audience. As I said in my testimony, we never had to question ourselves about that. Everything we did as a government advertising in Canadian media was ipso facto Canadian media. That's no longer the case.
On October 3rd, 2017. See this statement in context.