The government has the ability to monitor the circulation. Usually, the circulation plays a major role for the decision-makers as to which paper they will advertise in. Therefore this is not a problem.
The other thing about the $500,000 or not, that depends on the programs and the message the government wants to send out to communities. If the government comes out every day with new measures, of course new advertisements would follow in order to make sure that across the board all communities receive the message.
If the government—