Thank you for the clarification.
I have one more question, though, and the people from Edmonton can also answer the question if they wish.
Mr. Hinds, you said that all data say people are reading more newspapers, but the unfortunate thing is you're not able to monetize that. Can everybody help me? How do you monetize it? I have local newspapers. I have a very assertive woman who runs her local newspaper out of her home, and she's after every MP, every local councillor, everyone, to advertise for any event that takes place. So tell me how you monetize these things, how do you take advantage of it?