We are mandated to do evaluations of all the campaigns that we put out using what's called the ACET process. All departments use this. I did mention the metric earlier that the recall rate on the advertising was 85%. Just to give you an idea of what that means, it means that when we go out to research this after the fact, we can ask Canadians “Have you seen this ad?”, and the recall rate is 85%.
That compares to previous years at 34% for Government of Canada advertising—that's roughly 34% for the past two fiscal years—so we're seeing that advertising being recalled very well. Of course, if you encounter advertising that doesn't work quite as well, it gives you an opportunity to adjust your future campaigns.