I do think it's worth the money to advertise to Canadians on health and safety and on what we are asking them to do. Again, the virus has been unpredictable, so we are advertising. For instance, back when Dr. Tam came out and was advertising about social distancing, we did all that advertising to encourage folks to stay home once the lockdown hit. Now we advertise as well on the economic portion and the financial incentives for Canadians and, if I may just add, the recall rate on our ads has been 85%, so people are getting the message.
On June 16th, 2020. See this statement in context.