I think the biggest thing is that they feel undervalued, for one, because they're providing.... When I said that they were dedicated and committed, they are very much so, because they're integrated in that community. They're serving family, serving friends and serving neighbours, and the level of service they bring is that they give 110%.
When they don't receive that back where even the basic operating costs are covered, it's not a slap in the face, but you feel undervalued for what you're pouring in. You're feeling like your contribution isn't being equally valued amongst colleagues in other locations.