Thank you for that question. That's an important question.
I'll start off by saying that the trust of Canadians when it comes to privacy is second to none. We take that very seriously. We announced some changes to our Smartmail Marketing program—I guess it was at the end of February—following a concern. One complaint came through the Privacy Commissioner. We've made a number of changes related to this that are already effective.
One is no longer offering aggregated online shopping trends at the postal level for retailers to review.
We've discontinued using data from publicly available directories combined with our own operational data to validate an incomplete address. In that case, we've stopped doing that, but we're only trying to make the service better.
We're working hard to increase the transparency and awareness of our direct mail marketing program, so that people know how to opt out of it if they want to opt out. We're doing that through online, on social media, in our post offices and so on.
We continue to work with the Office of the Privacy Commissioner. We have a good, ongoing dialogue with him and his team and we respect the Privacy Act to the nth degree and will continue to respect it going forward.