Okay.
Coming back to McKinsey, it seems like sometimes you end up with this bias in organizations toward vendors that are either the biggest or have the most high-profile reputation, because it's seen as the safest option. If something goes wrong, nobody can blame them for choosing such a reputable, high-profile firm as opposed to an upstart or one with less of a reputation or less of a profile.
Is that something you see in procurement decision-making? Is there a bias toward higher-profile firms because it's seen as being the safest choice?