Thank you for the question.
I think that they are trying to some degree, but at the same time, I think the employment opportunities for the Canadian Armed Forces and also the government writ large aren't as well known, especially out on the west coast, because we do not have large government institutions like in Ontario or in other areas.
I think it's an incredibly critical area. This goes back to the nature of warfare that we are now witnessing develop. We see cyber-capabilities, the ability to bring in large amounts of data and sort of fuse it into a usable intelligence picture that we can actually undertake operations with. Those require the really technical abilities of individuals who are sought after by social media companies and by tech companies.
There's a large competition for those recruits who are coming out of those universities. As a result, DND often loses out. If there's a person who's able to do very large data analysis and devise algorithms to put it all together, that person is highly sought after by Facebook. Then there's the Canadian government out there, which cannot offer a salary that's close to what a Facebook engineer can earn. As a result, we often don't get the best and often we don't even get looked at because these people are....
We have to maybe look at what the remuneration is for some of these very specific roles, but also show off some of the benefits of working for the Canadian government. A lot of people do want to work for the government, because they think it's important to protect our country and whatnot.
It's a much larger conversation that obviously we can't get into here, but I think it's really critical.