I think it's a great question, and it's very unfortunate. This is such a study in public policy and just getting maybe two words wrong—the words "greater of" or "less of"—in the Cannabis Act. It has to do with the excise tax. As a result of having it say "greater than" and the analysts saying, "Hey, we're going to be at $7 to $10 for a gram of cannabis and it turns out to be $2", we've now turned it around and made it a lucrative marketplace for the black market to get back into the space. That was the unintended consequence of just a flip in the words.
Now the black market is all of a sudden emboldened to get back into the marketplace. Not only are they emboldened but they can actually open up, as you pointed out, in neighbourhoods. They look exactly like all the other cannabis stores out there, except they're not following the regulations and don't have to live up to any of the regulations.
With regulated cannabis, JohnFrank, through all of the work, spends $50 million and a lot of family wealth and effort and time to build a facility. Every time he sells $100,000, because the words are "greater of", he has to give a dollar of the $2 price to the government, or about 44%. If he sells $100,000 in a week, he sends $44,000 to the government.
The illegal guy doesn't have to send that $44,000, so he has that money. I'm going to call him a "cowboy entrepreneur" on the street. He's all of a sudden seeing an opportunity. Before he had to be downtown and selling for cash. Now he can be in the neighbourhoods all over the place selling. He can use Visa and debit cards. He can take as much money as he wants. He makes $44,000 extra in a week. He starts buying fancy things for his partner or his wife, and he starts asking himself, because he's an entrepreneur, “How can I do more?” He opens up a second and third location—