The idea was really to remove barriers. Most of us got our first job because we knew somebody who knew somebody who knew somebody, and that helped get us in the door. If there are no other members of the community who are in the technology space, it's harder to do, so the idea was to remove the initial barrier.
The second one is that, through our training program, we start to develop that initial network of professional people inside the space because, quite often, we're there to solve problems. You might run into a situation where you don't know the answer. The first thing you do is reach out to somebody you know and ask, “Have you seen this before? Can we use that?”
Originally, I guess we designed that offer of employment as part of a carrot to get people to the course, but really, we think it's a way of putting our money where our mouth is, in the sense that we say we're going to offer that employment. It is an offer people are free to accept once they complete the training. They're free to accept any other offer. If they get a better deal from a different company, they're free to accept that, but our guarantee to the trainees is that we will offer them that employment. Most accept it, probably because, inside of that training cohort, there's a community that's established, and that community becomes the first professional network that exists within the same enterprise.