Unfortunately, it's a very small portion. We try to be as creative as possible, and cost-effective.
As you mentioned, social media is an avenue we use. We also do outreach by way of town halls, many of which are virtual. We find interactions to be a little more authentic in person. We get a different appreciation of the issues suppliers are feeling when we actually go to their location. We don't have a significant budget for that travel component, but we have a national mandate that requires us to serve suppliers across Canada.
I know I didn't directly answer your question. We can submit how much we specifically spend on outreach in writing.