Hundreds of thousands of people died as a result of the illegal misbranding and overpromotion of OxyContin. This happened in a context in which McKinsey was advising Purdue on strategies to increase opioid sales and target pharmacists who were already prescribing at higher levels. You didn't know about that. You say something happened that was wrong. I don't know that you know what was done that was wrong.
What did McKinsey do wrong here, in your view?