Mr. Barton, you're well aware there's a toxic drug crisis—an epidemic—happening in our country. People are dying in my riding—people I know. Many people's first exposure to opioids is when they get a prescription from a doctor.
Are you familiar with any of the instances in which McKinsey & Company—either in Canada or in the United States—advised clients on how to boost the sales of opioids such as OxyContin, whether through communications strategies, media advisory services or other marketing advice?