You were awarded contracts by the Department of National Defence and you also provided advice to defence companies in the U.S. and elsewhere.
You were once asked how you ensured that data was not being shared by one country with another. I understand that your brand is trust. Nonetheless, in one McKinsey submission, I read that you do not offer customized solutions, but rather an evidence-based process and methodology that rely on data from far and wide.
So I wonder where the line is drawn. How much can a client consider that they are receiving customized service, as opposed to a service that consists of identifying positive features from multiple countries?