We mentioned this at the end of our last meeting when we talked about the role of officiating. There is a role for officiating in the culture shift that needs to happen, but also when we're introducing new information.
And even in education now, I'm thinking in our school system, for your games to be sanctioned the same pool of officials are qualified, whether they're doing the school hockey league or the minor hockey association. I feel that's untapped potential.
I'd like to hear your ideas on that, or where you've identified some of the opportunities.