Similar to my colleague at Sport Canada, we do see the value of awareness-types of events like this as a way to galvanize people and bring attention to the new tools and the suite of resources available, both for the parents of the children and youth, but also for what we call the “circle of care” folks around these students and athletes, their coaches and their education settings as well. It's an opportunity to put those pieces together.
We also see that in different parts of the country it can play out quite differently because the contexts are different. It's an opportunity to adapt some of the messaging—as appropriate—to what those contexts might look like and to the use of those tools.