What we need to do is continue to educate and continue to show how the game should be played and how it is played at each age. As we look at youth hockey, the age at which hitting or checking is allowed has been moved up. Getting players to play the right way, to not hit from behind, to make sure they keep their elbows down, to make sure there isn't stickwork that's not acceptable—these are the things we do with videos. The medical aspects are equally important. Coaches at all levels of hockey need to have appropriate training. Parents need to have appropriate training on what to look for in their children, and to an extent our videos and our messaging can help with that.
Going back to your other question, one thing that tends to get overlooked is that in the course of the season, there are probably 50,000 man games played. The number of instances where a player does something inappropriate is really a tiny fraction. That doesn't make it okay or acceptable, but that doesn't define the game, because overwhelmingly our game is played by the rules, and appropriately. It's unfortunate that the few inappropriate instances get the most attention. But in the final analysis—