We often talk about the stigma around mental health, but there seems to be a bit of stigma around concussions as well. You already said, and we know full well, that players will play injured. Players will play when they suspect they have a concussion, and players will very likely play when they know they have a concussion.
Sticking with that whole change in the culture, how do we remove that stigma to make sure athletes know that they need to get off the ice or get off the field or get off the court and get the help they need? How do we get past that point where people almost see it as a badge of honour to play injured?