Yes. All of that is really quite crucial. We've talked about that a bit. Eventually, you'll have the chance to talk to the people who are the heads of Rugby Canada, Football Canada and Hockey Canada, whomever you want to talk with about this and about the game they're involved in. The chances are that they played their game when they were younger. It's a game they love, a game that is in great competition with other sports for attention, so they want to make their game the best and the most attractive it can possibly be.
I think what becomes critical in what you're doing here is that in coming to know even better the story of the athlete and the story of science, you then have that wonderful basis to talk to those sports administrators and to say to them, “This is happening and this isn't great stuff. These are your games, so how would you address that and what plan would you have?”
One thing I've often suggested to people is this. In any sport, who are the most respected people in that sport? Take the most respected former coaches, former players, players, whoever they happen to be, the most respected people, and put them around a table and give them this problem to resolve and say, “Look, this is the way things are. This game that we love and will continue to love and have every reason to love is also bringing with it some of these injuries that are really not good, so what can we do?”
As I said a little earlier, for any coach or player there are 10 different ways of doing the same thing, because that's what happens in a game. You have a game plan, and the other team has its counter-plan. You can't do that, or you fall behind, or you get ahead; it's the third period, or it's the first period. You have to change. You have to adapt. You present this problem to them, but you present it to them on the basis of saying to park the idea of impossibility at the door.
Really, what is impossible is that you don't address this, because if you don't, these athletes are going to continue to be injured. We are going to know more through science, and it's almost certain that what we end up knowing more about through science is not going to be something that is going to make us go, “Oh, I guess it was no big deal.” Usually, the more we learn in that way and the more we find out, it's “Hmm, this is actually a bigger problem than we thought.”
Focus on it. I think you'll come up with some unbelievably interesting answers, because these are interesting people and they're creative people, but they have to get over this “The game is the game and you can't change the game” and so on. That's why I spend as much time as I do going into a sport that I know pretty well—hockey—and the changes in its history and all those impossibilities, but the same can happen in rugby and in soccer. It can be the same in any of these games where there may be a problem.
Yes, on those sports administrators, it will be a terrific conversation that you have with them.