Again, aside from the conference, I mentioned that many other doctors were involved in that. The other people who were involved in the creation of it were practitioners on the field of play, so sport technical experts and coaches at all levels of play. That's important to understand.
That's really the piece from which we gather this content. Those are all the experts with whom we deal. It's not just the medical experts. The coaches or technical leaders in the sport understand what the coaches face on a daily basis.
Paul really hit it well. It's about suspecting a concussion and the big thing that coaches face as well is the ethical piece. They have to be comfortable with saying, “I suspect a concussion. It's time to remove this athlete from the field of play or practice environment.” That's where they need a certain comfort, because athletes also feel a pull and push from their parents, from the other people in the league and others.
That's something as well. When we talk about content, it's really important to make coaches feel comfortable with making sure they're protecting the participants first and foremost, regardless of the level, whether it's a practice or a competition they're going into. That's a big piece. We need to make sure we're reinforcing that, so that when they suspect a concussion, as Paul said, it should go right to a medical practitioner who's an expert in this area, because the majority of our coaches are 15 to 24 years old, and then there are parents like me who are 45 plus.