Okay.
First of all, I think it has improved. Now, when parents are going out and watching hockey, yes, they're cheering for their kid and looking out for their kid and the kid's teammates, but more and more, you're seeing people look out for the other team as well, which is amazing. It's what we want. This is starting to happen. The communication has been there. It's been moving. Now we have a window to really define it, clean it up and work within it.
Let's start with the low-hanging fruit you mentioned—hits to the head. Ken Dryden speaks about this all the time. I'm sorry, but if you hit someone on the head.... To make it black and white, any hits to the head are penalized. That would clean up a lot. I think that's a very easy one. It's simple. You're going to find, too, that if you start it in the culture with the young, and it's spoken about at school, it's going to progress as people grow.
The school system, to me, is the way we really inform. In Ontario, we have Rowan's Law Day. The idea was to take an hour and a half once a year and really go through what concussion is and what to look for. Let's look for it within. Let's look for it in our friends, and in the people we're going to be competitive against. Let's make sure we're all safe. That's our big concern.
Starting young and moving our way up.... Why can't we start with all the grade 1 students throughout Canada? Let's start there, on Rowan's Law Day. The messaging in grade 1 would be a little different from that in grade 2, and a little different from that in grade 3. As you progress and get older and more mature, and you understand more, the message correlates to the age group. I think starting in the school system, just for that one day, that hour and a half, would make a huge difference. It's possible. The information is there. God knows, we have amazing doctors in Canada who can vet this. It's about getting all the groups to say, “We want to work under one hood.”
A lot of people are trying, and a lot of people are pulling on the rope. I think we get further ahead if we work together as one. If they're receiving federal or provincial government money, you kind of tell them what to do a little bit: “This is how we're going to change. This is what we'd like to see. We're not shoving it down your throat. Let's work to just change this a little bit and see how it goes.”