I don't know if there's necessarily a government role, other than potentially some funding towards some initiatives like that. The way we see our role in that is purely this. We try to take the evidence that the researchers do, put that into practice and at the same time we collect that information to see how well it actually works in the real world. Then with that data, we partner with universities like the University of Calgary—we're not partnered with them, but we can talk later.
We've done a bunch of research with U of T, McMaster, the University of Ottawa and Carleton. Just in using the data we have, it's such a wealth of knowledge. It's not really replicable anywhere. That's where I see our role, at least—trying to collaborate with the universities while we're on the front lines collecting data from the rural and urban areas.