If you look at evidence-based change as well, there are theories in the literature in terms of how we can actually make this change. If we're thinking about intention or behaviour change, what are the other factors around that in terms of what we need to do? What are the norms and attitudes and all these types of factors that we need to look at before we expect change to actually happen?
In terms of having the champion, we know there are individuals out there, athletes, who are willing to speak about these types of things. For example, when we helped create a conference, the first one for women and girls and concussion in Toronto, the first one in Canada, Cassie Campbell-Pascall came and spoke. That was such a wonderful thing, because hers was a face that people recognized and they could actually say, “Okay, this is a really important issue, because I see this person that I recognize is also talking about it.”