It's an opportunity for those who maybe don't think about it on a day-to-day basis to pay attention to it and spend some time thinking about what it means to them. I kind of think of it in the same way as Earth Day, which just happened. We do lots of activities around Earth Day. It's one day dedicated to a certain concept. The national concussion awareness week could be parallel to that.
On April 1st, 2019. See this statement in context.