We had an interesting choice of words there, but in our opinion, every moment that we don't do something about concussions makes it a growing problem, because there are more and more consequences of it. That was why.
When we're talking about statistics, it's an interesting question. For one thing, because it's an invisible injury and there are lots of reasons why people don't report it, it's very under-reported and under-recognized. We don't have a very solid tracking system for it, so that's another way we're losing the ability to say that the statistics out there are the true picture of what's happening.
In terms of the numbers and how things have changed over time, I agree with you that the increase we do see.... For example, in Ontario, the data from the research I am doing right now show that in 2003 we saw just over 2,000 concussions per 100,000 children and youth aged 4 to 18, and in 2017 the number that was recorded for diagnoses of concussion, using our definition—again, it depends on the definition you use—was over 4,000 per 100,000.