We'll start by saying that it's also people like you who are part of the solution—look at where you are now, on the subcommittee—so thank you.
To get to the general public, going through schools and sports organizations is a little more clear because there's an organization and there are standards and structure in how to communicate with them. A national concussion awareness week is one of the ways in which we want to get through to the public in general and have that conversation so that it's something that is brought up in the lives of people who maybe don't think about it on a day-to-day basis.