I was in Edmonton two weeks ago visiting with the team doctor for the Edmonton Eskimos, Dr. Dhiren Naidu. He was sharing with me a report in Alberta, for example, where the number one sport for concussions is girls' ringette. I was surprised by that statistic. What it says is that our team doctors—Dr. Naidu by the way, is a remarkable guy—are very interested and passionate in what's happening in the broader world of sports. That's an example.
I think the question was regarding what we are doing to combat Hollywood.