I've been thinking about and working on this problem for four or five years. I'd say it's only been within the last six to eight months that agriculture has really got it on their radar. Over the last six months, I've been to quite a few meetings with people in industry, from farm gate to dinner plate, if you will, and in government, both nationally and locally, to discuss this. It's now on their radar.
We're doing whatever we can to help educate them on the issues that we talked to you about today and to work with in close connection with them to ensure that—again, from my point of view, it's the research issue—we bring evidence to the table and that, whatever they do, they do it in a way in which we understand the impact of it.