I would say the two biggest things are to have both a top-down and a bottom-up approach. On the top-down approach, the kinds of actions we could take that would have a huge impact would be related to regulating advertising to children on television. I think there are good estimates to show that could have a huge impact on behaviour.
And the bottom-up approach needs to be where we seed communities to undertake their own actions that are going to work within those communities, and we provide them the tools to measure the effectiveness of those activities so that they know and can do it better as they move along in the future.