Certainly we do need partnerships across all portfolios--across agriculture, transportation, across all sectors. That's really critical because it affects everybody. When I talk about seed money I talk about getting efforts to intervene under way, to have work happen, and then understand it.
I'd like to comment also that the scale of our response is the problem. When you weigh the scale of our response against how much money the food industry that generally markets--we market high-energy-dense, low-nutritious-value food. We just compare those two things? They're out of orders of magnitude different, with the enormous expenditure around that.
There's a significant underlying problem in that our food supply puts the least nutritious, most energy-dense food, and also the cheapest foods.... That goes back to issues of socio-economic status, but it also impacts the degree of marketing we see, because the highest-profit foods are the ones that are the most highly processed, containing the cheapest ingredients. So you end up in a situation where not only are they the cheapest foods, but they're the most marketed and they're the most available food.
We're responding a little, but the scale has to change.