I'll begin to try to address that.
I'm not sure we can say this is where we're going wrong. I come back to the tobacco analogy--multiple interventions over a sustained period of time. Forty years ago tobacco began the work that led us to where we are now.
In the last few years what's been very exciting for us is looking at things totally outside health. For example, there's really good evidence looking at urban design. How you build your communities has a profound effect on obesity, believe it or not, because of safe places to walk, the types of stores that are available, etc.
We had some think tanks in Toronto a couple of years ago when we invited urban design people who believe they're acting for good health, and they have evidence to say they are acting for good health and it does promote that.
There's a new community being designed on the top of a mountain in SFU, an ideal community, which is incredible in terms of the open spaces and the ability to walk instead of taking the car, etc.
Certainly in the aboriginal communities, as Kathy alluded to, safety issues are huge; you can't get out and walk like you used to do. I think we're really beginning to recognize it's the environment...it's the determinants that we really need to influence more.
As we mentioned earlier, simple labelling by itself isn't enough. It may not be that we're failing; we're on the right track, and maybe lots of these interventions are working, and maybe if we hadn't done them the problem would be a lot worse than it is now.