I want to pick up on your comment about labelling not being enough. I think it is very clear that this is one of the many things that must be done. It's not sufficient on its own.
The best comparison that we like to use is tobacco. Canada is a global leader in tobacco reduction, but that's been over many years of sustained investment and multiple interventions. As you've pointed out, no one thing is going to fix it or attack it, but there are multiple interventions. We've tried to give you a flavour here of what we're actually engaging in to try to deal with the problem.
But your point is so right on; no one intervention is actually going to do it.