Maybe I'll start on the question around nutrition labelling—what impact it is having, whether people have the ability to understand the label. It's a fairly new regulation, and when we developed it we did a significant amount of focus testing with real Canadians to develop a label that was as easy to read and understand as it could be.
Based on our analysis to date, we know that 60% to 80% of Canadians are reading the nutrition facts panel. That's fairly significant this early in the process of having the new regulation. But as time goes on, we certainly will want to go back to Canadians to learn more about the impact these labels are having. Are they reading them? Are they helpful? Do they understand what they mean? Are some of the educational toolkits we're putting into place reaching Canadians? We have an educator's toolkit, but Mary's team has also developed an interactive website to help Canadians learn how to read a label. These are all activities we can do as time unfolds.