I would make one more comment.
As we're evolving the food guide, we're trying to put together a pattern of eating that has a conservative level of energy for each age and sex group. In order to eat and stay within that energy level, you're eating very basic foods. We're urging people to make sure they're making choices with little or no added fat, sugar, energy. We have to drive the message at every food group level or we end up having a pattern that delivers more energy than is appropriate for Canadians.
It's a huge challenge. Looking around at the food environment, and a couple of examples have been used, whether you call them real foods or not, they're foods that are just ubiquitous right now. It's not a case of people thinking of food as, oh, I'm going to go and get carrots, lettuce, and start into my preparation. It's pick a package. Not that you can't pick a package. One of the largest fast foods is bagged salads--yay! There are some good examples out there, but there are also real efforts that need to be made. The food supply that we're all accessing because of the way we conduct our lives has changed profoundly.