I want to ask you one more question. You said you received this data in 2004 and that there had been the thought that in Canada we weren't at the levels of our counterparts in North America with a similar lifestyle.
A couple of you mentioned the World Health Organization, that it had a strategy on diet. Is there extensive research in other countries, western nations or developed countries, that we're looking to in terms of what will have a significant impact on obesity rates in children?