Perhaps I could add to my earlier comment about not having an obesity campaign, particularly in social marketing. That was so we don't create a “blaming the victim” situation, because I really see this as a societal issue. As Mark was saying, many things have to work together to create change. It should be diet or physical activity, but particularly from the evidence, I'm in agreement with my colleagues here that it should be a physical activity campaign.
On September 26th, 2006. See this statement in context.