First of all, as an industry association we do not deal with the profit levels and revenue side of the products. We can't do that; individual companies may choose to work with their individual customers on that. As an industry, we do provide the customers, the retailers, with what they want.
I will take this back to see if there is anything the member companies can do with their individual retailers. I hear your concern, that package sizes have grown too large in some cases. We give the retailers what they want. If the consumers, the people who actually buy it, don't have a choice in the size, they do have a choice in how much of it they want to drink.