What can the industry do to encourage the consumption of more reasonable portions? I believe that the distribution is somewhat problematic.
I know very well that the problem is not due only to the wholesalers; there is obviously a problem at the retail level. I do not know if profit margins with larger sizes are better, but surely I am not the only consumer who wants to buy a small sized soft drink whenever I allow myself to have a sweet beverage. They are very difficult to find in a service station; it is very rare.
Do you plan to work with retailers and to try to adjust profit margins, or pricing, in order for them to make a profit selling smaller sizes?