First of all, I should say that my impression is that the new nutrition facts labels are much easier to read than the voluntary ones that preceded them. The text is easier to see and the information is reported in a way that's easier to understand. That said, they could be even easier. I know other witnesses have suggested that some stoplight scheme might be advisable, and I think that's a great idea to at least get the ball rolling and think about how that might look.
The important thing is that the nutrition criteria have to be set up right and set up by an independent body. You mentioned the PepsiCo example. There are other examples of company logo systems out there. They have been roundly criticized in The Globe and Mail and the National Post by the nutrition columnists for those newspapers, because to some great extent they're self-serving, and the nutritional criteria often reflect that.