Anything we can do to help consumers make better health choices is a good thing. Education is an important part of that.
I'm not a sociologist; I spend time talking about economics. But my idea is that consumers have to buy a lot of stuff. They have to rush home and make meals. We need to understand that there are a lot of things they have to do, and they have to make healthy choices along with a lot of other choices when they have meals.
A meal is more than just nutrition. It is also a social event; it's getting together with the family, and that kind of thing. The person who makes the meal has to understand that those other things are going on as well. Anything we can do to help them make better choices and quicker, more efficient choices when they search for this healthy meal is appropriate.
Income is really important. We can eat chips, but there is no reason why those chips have to be high-fat, unhealthy chips. I don't see why we can't make healthy chips. In fact, if you go to a health food store you can maybe find healthy chips. So just because they're chips doesn't mean they have to be unhealthy, if you see what I mean.