Sorry. I will wrap it up.
Essentially, the Media Awareness Network has extensive resources already. We've been developing them for ten years. You can go on our site and find professional development tools for teachers. We've done work for physicians. We have lesson plans; “Selling Obesity” is one of our lesson plans. Those are available free on our website.
What I want to leave you with today is the message that education is an important part of this overall process. It is the link between what kids are seeing, doing, and are actively engaged in and how they think about themselves--their body image and their self-esteem. What we need to do is patch over the holes in regulation, work on education, and basically make sure that we build partnerships through the government and industry to continue to support education in this area.