I think our role is multi-fold. From the perspective of Concerned Children's Advertisers, our role is to make sure the codes and standards we have keep pace with health and social issues, of which this is a very important and dominant one. It's to go back to those mechanisms and systems we have to see whether there are places where they need to work more strongly, where they need to be advanced—
On October 19th, 2006. See this statement in context.