From the perspective of Concerned Children's Advertisers, we absolutely recognize that advertising has influence. It has influence on choice and on preference. That's why the systems are in place, to make sure that when you're talking to children, that influence is not taken advantage of, is not exaggerated, and is not misleading.
So we have not said that there isn't an influence; we've said that because there is an influence we have a very rigorous system in place, with very rigorous checks and balances and codes against it.