I think it's important to note that it's not an either/or approach. We need to have, and to continue with, the regulation and the self-regulation, and we need to continue to look at ways to make it work smarter, whether that be in content or in mechanism. We also need media literacy education.
It's not an either/or. Absolutely industry has to take the first line of responsibility in terms of how we communicate, what we communicate, and where we communicate. We are very committed to doing that on an ongoing basis against all issues, against certainly the issue before us. Media literacy is also an important and very real part of how we have to educate children today. Even without advertising, children are exposed to so much in a rich media world today. There is a very important role for media literacy education, for giving them tools to be informed, to be critical thinkers, to construct and deconstruct.
So either/or, absolutely not. Together, as part of a strategy, absolutely.